Build a Brand That Resonates,
Stands Out, and Drives Results.
At KWS, we craft purpose-driven brands that reflect your mission, values, and product—turning your vision into a visual and verbal identity that connects with your customers.
From Confusion to Clarity
Too many businesses treat their brand as just a logo. They rush to design something "cool" without defining the deeper story, values, or strategy behind it. The result? A brand that falls flat, confuses customers, and misses opportunities.
At KWS, we flip the script. We start with your "why" to build a brand that is an authentic reflection of who you are and why you serve your market. From strategic positioning to captivating design, we ensure your brand resonates with your audience and stands the test of time.
With KWS, you’ll gain clarity, consistency, and confidence in your brand’s message and identity.
Brand-Building for Results
Clarity in Identity
Articulate your brand’s purpose, values, and personality to ensure it aligns with your goals.
Market Positioning
Stand out with a unique and memorable presence.
Customer Connection
Build trust and loyalty by addressing your audience’s needs and desires.
Consistency Across Channels
Ensure your brand is cohesive everywhere your audience finds you.
A trusted partner with experience that counts.
Founder Kyle Smith brings more than 20 years of leadership experience in building teams, culture, and brands that matter. From leading service teams, to helping the international market expansion of a SaaS business, to building the marketing, communications, and content for one of the top mobile apps in the world, KWS Solutions is equipped to be your trusted partner.
What We Do
Define the Core
Can you clearly articulate who you are, why you do what you do, and most importantly who you do it for? We help you get to the core of your mission, values, and beliefs which is the foundation for your entire brand.
Mission Statement
Values & Beliefs
Position and Communicate
Once the foundation is clearly defined, it’s important to create the proper position for your brand to reach your target with the right message.
Positioning Statement
Pitch
Style Guide
Brand Promise
Express & Activate
Now it’s time to show the brand to the world and to attract your audience. Colors, fonts, personality, voice and tone - these will now all align with the core of who you are, properly positioned for your market.
Brand Expression
Logo Design
Typeface & Fonts
Brand Perception
Brand Personality
Brand Colors
Brand Management
Tagline
Story
Tone & Voice
Insights
Our Customers Are Amazing
Here’s a selection of just some of the brands KWS Solutions has been entrusted to help shape.
Brand Design, Product Design, Marketing
Brand Design
Brand Design, Product Design, Marketing
Brand Design
Brand Design
Brand Design
Brand Design
Brand Design, Marketing
Brand Design, Marketing
Brand Design
Brand Design
Brand Design
Brand Design
Brand Design
Brand Design, Product Design, Marketing
Website Design
Website Design, Brand Definitions + Expression
Brand Design, Marketing