How can we help?
Brand Services
Our comprehensive approach includes defining your Brand Expression and Personality, articulating your Brand Values and Beliefs, and understanding your Target Audience. We expertly position your brand in the market, conduct thorough Gap and Competitive Analysis, and align your Organizational Culture to ensure consistency and impact. Let us help you create a brand that stands out and resonates deeply with your audience.
Foundational
BRAND EXPRESSION
Deliverable: Brand Values & Beliefs and Brand Expression Circle.
Goal: Shape brand position from the core, inform brand expression.
BRAND PERSONALITY
Deliverable: Personality Sliders
Goal: Align brand characteristics with brand goals and perception.
TARGET AUDIENCE
Deliverable: Customer Personas and Empathy Map.
Goal: Define customer challenges
POSITIONING
Deliverable: Positioning Statement
Goal: To identify the ideal customer, the brand, the offer and benefits, and why it is unique.
BRAND GAP ANALYSIS
Deliverable: Positioning Gap Analysis
Goal: Show gaps between brand perception and desired identity.
COMPETITIVE ANALYSIS
Deliverable: Identify main competition. Compare with desired brand.
Goal: Define uniqueness of brand
BRAND LOGO AND VISUAL IDENTITY
Deliverable: Logo Design, Assets, Visual Brand Identity Defined
Goal: Using all the foundational work, a proper visual brand identity can be created that truly expresses all brand attributes and reaches the target audience.
Brand In Action
Key Messaging
Transform the brand position into actionable core messages for the target audience.
Digital Real Estate
Design and build digital presences including website and social media.
Messaging and Ideal Content Layout
Show how to utilize the brand positioning on the website to drive higher clicks and sales.
At KWS Solutions, we are committed to helping our clients elevate their people, culture, and brand. We offer a range of services to support this mission, including:
Organizational Structure
We can help you design and implement an effective organizational structure that aligns with your business goals and values.
Organizational Hiring
Our team can assist you with the hiring process to ensure that you bring on the right people who share your values and contribute to your culture.
Brand Statements
We can help you craft compelling brand statements that accurately reflect your values and mission.
Brand Story
We can work with you to develop a compelling brand story that connects with your audience and sets you apart from your competitors.
Brand Expression
We can help you ensure that every touchpoint with your brand accurately reflects your values and story, from your logo to your website and social media presence.
Strategic Marketing Plans
We can help you develop and implement a strategic marketing plan that drives growth and achieves your business goals.
Product Consulting
Our team can provide expert guidance on product development and marketing strategies to help you bring your product to market successfully.
UI/UX Design
Our design team can help you create a user-friendly and visually appealing website and product interfaces that engage your customers and drive conversions.
SEO
Our SEO experts can help you optimize your website and online presence to improve your search engine rankings and drive traffic to your site.
Leadership Coaching
We offer leadership coaching services to help you develop your leadership skills and achieve your full potential as a leader.
If you are interested in any of these services or have specific needs that you would like to discuss, please don't hesitate to reach out to us. We look forward to working with you!