New Brand Launch: Free to Be Me
Hair stylist and entrepreneur Rebecca Theyel wanted to create a different kind of hair studio. One that reflected her unique style and passion to feel free to be different. An experience that makes each customer feel like they matter - because they do. With a new studio space rented, KWS Solutions had the privilege of coming up with a brand identity that truly reflects who Rebecca is, and one where each interaction is life-giving.
High Style, Meet Grunge.
Playing off of Rebecca’s own style, we crafted a brand that is part mid-century, part art deco, and part 90’s alt grunge. Playful, fun, yet with elements of sophistication and style, Free to Be Me is just that - the freedom to mix and match within an ecosystem all its own.
Brand Visual Identity by KWS Solutions, Designer Kyle Smith.