Want to shape a high performing team & culture, launch great products, and have a brand that matters?

Easier said than done. We can help.

We love building brands that matter.

From organizational structure and hiring, to brand statements and expression, to strategic marketing plans and UX/UI design, we have the tools and expertise to guide you on the path to success.

A trusted partner with experience that counts.

Founder Kyle Whitley Smith brings more than 20 years of leadership experience in building teams, culture, and brands that matter.

Kyle W. Smith

From leading service teams, to helping the international market expansion of a SaaS business, to building the marketing, communications, and content for one of the top mobile apps in the world, KWS Solutions is equipped to be your trusted partner.

Services for a holistic approach to your business.

  • Leaders are constantly navigating hiring decisions. Getting the right structure in place is key. we can help evaluate where you are, and where you want to go, providing the roadmap to get there.

  • Let’s face it. Hiring is ridiculously hard. It’s part marketing, part human resources, and will impact your team one way or another. From evaluating your recruitment plan to best interview practices, we can help.

  • How do you tie your mission to your brand? We work with you to craft brand statements that reflect your values and beliefs. These help inform the entire brand identity system.

  • Do you find it difficult to explain quickly and clearly what your business or organization does? Crafting your brand’s story simplifies your messaging and puts your audience at the center of your story.

  • When most people think about brand, they are thinking of the visual identity. yes, that’s part of the brand expression. However, it’s informed by your core beliefs, your brand’s perception, and tied directly to your mission, brand statements and story. We don’t create brands just to design cool stuff. We create brands that are extremely integrated with who you are, ultimately built to reach your audience.

  • You know you need a plan, but what should you focus on? We can custom build short term, long term, product launch, and engagement marketing plans that fit your budget and goals.

  • Your digital products are a big part of your brand’s experience. How your customers interact with them matters. We provide advice, insight, and design services for product design.

  • Is your brand easily found online? What do people search for to find you? Is your website optimized and do you know what that means? We can help.

  • From leaders with one employee to those managing departments, to the CEO, leaders are faced with challenges every day. Imagine having a go-to coach on-call to be a sounding board offering insight from the outside?

Digital Products

Are you a leader looking for ways to streamline your work and stay ahead of the curve in today's digital age? Look no further! Our digital products are specifically designed to help leaders like you succeed.

From improving efficiency and productivity, to enhancing communication and collaboration, to increasing your organization's competitiveness, our products are designed to help you succeed in today's fast-paced, digital world.

 Insights

Our Customers Are Amazing

Here’s a selection of just some of the brands KWS has been entrusted to help shape through brand visual design among other services.

Clubman Grooming Parlor
ShieldMaidenLife
Appalachian Coffee Company
Tillery Crafts
Providence Presbyterian Church
US&S
United World Mission
Tactical Evangelism
La Escuelita
Imagine Dentistry
DiverseCity
Elite Preschool
Created for Adventure
Strength and Shield Coaching

Brand, Product, and Business Consulting

Although we didn’t create these visual brand identities, we’ve been lucky to work with many clients on various projects.

We’d love to work with you.

 Here’s the Social Stuff

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